Goosechase at the Loop

                                                                Goosechase at the Loop

                It was a freezing Thursday. We had a big mission for the window research. Gaby separated us for three teams –2 men, 9394 and JDH. Time was limited. Ati and I couldn’t wait to start, and we followed Ming and Omar’s steps. Firstly, we went to Randolph and State. Due to the low temperature, just had few people walking down the street. The first mission was done in several minutes, but my hands were already frozen. Ming and Omar disappeared when we were focusing on the project. Then, we walked down to Lake street toward south. We find a bizarre clothing store—Zuiem. Their window has different kind of shoes and skateboards which has displayed by ordering. It can catch your eyes immediately. They will show you the most popular product in season. For instance, Ripndip T-shirt, which is a having human-being feature cat for the main charter yet with some funny elements. Zuiem always has their own creation and concept on their window display. We also went to the Jewelry street by Wabash and Monroe. We picked the jewelry store with the hand drawing drafts. Compare to other stores which displayed diamond rings for the window, this store’s is very unique. However, Ati and I also met some difficulties. Her phone died in the low temperature and we were worried about the same situation happen on my phone. That made us in crisis. Fortunately, my phone was still working, and we could continue our missions. The research was difficult but meaningful for me. To facing the low temperature was challenge for 9394. However, I could learn the knowledge of window display, for catching pedestrian’s attention, identifying the brand and utilizing their dead space to create new function. The last thing I learn is that I truly understand how author felt and what the challenges on his job.